Who Drinks What?: Identifying International Drinks Consumption Trends

Identify how drinks trends differs from country to countryAs the title of this book suggests, Who Drinks What is a useful starting point for identifying how drinks consumption trends differ across countries. It presents detailed statistics on the most popular drinks categories worldwide. 12 broad beverage categories are researched ranging from fruit juice and bottled water to wine and spirits. Buy this book and you have access to the same research that leading drinks retailers and manufacturers rely on.Who Drinks What includes- Thousands of drinks consumption statistics in one affordable volume - Data for 52 countries which can be compared over 6 years (2003-2009) - Volume and value market size data*, percentage (%) change and per capita figures *Value data presented in local currency and US$ - Leading brands and their brand share (2009) - Key socio-economic indicators to help put consumption trends into context - Unique world drinks consumption rankingsHot drinks researched: Fresh coffee; Instant coffee; Black tea; Green tea; Fruit/herbal tea; Instant tea; Flavoured powder drinks; Plant based hot drinksSoft drinks researched: Cola carbonates; Non-cola carbonates; 100% fruit/vegetable juice; Nectars (25-99% juice); Juice drinks (up to 24% juice); Fruit-flavoured drinks (no juice content); Still bottled water; Carbonated bottled water; Flavoured bottled water; Functional bottled water; Sports drinks; Energy drinks; ElixirsAlcoholic drinks researched: Lager; Dark beer; Stout; Low/non-alcohol beer; RTDs; High-strength premixes; Still light grape wine; Sparkling wine; Fortified wine and vermouth; Non-grape wine; Whiskey; Brandy and cognac; White spirits; Rum; Tequila; LiqueursDiscover- How the functional drinks market has grown over 5 years - The leading spirit brand in Russia - Which country drinks the most bottled water per capita - How volume retail sales of fresh coffee vs instant coffee compare in the UK- Reasons to buy this book - Uniquely comprehensive drinks consumption data in one volume - Data presented in easy to read tables and comparable across countries - Ideal for company or academic libraries - Euromonitor consults thousands of sources to research this data saving your research time