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| Preface | |
| Introduction | |
| Core Concepts | |
| Strategy and the organisation | |
| Organisational purpose | |
| Competitive failure and success | |
| Assessing failure and success | |
| Understanding The Bases of Competitive Advantage | |
| Assessing the environment and the nature of competition | |
| Competitive stance | |
| Strategic resources | |
| The internal configuration of organisations | |
| Corporate level strategy | |
| Structure, information, control and reward systems | |
| From Strategic Analysis To Strategy Formulation | |
| Strategic priorities and strategic options | |
| Strategies in different contexts | |
| Strategy Implementation | |
| Assessing the potential for change | |
| Managing change | |
| Strategy development methods | |
| Reflections | |
| Reflections on the nature of strategy | |
| Case Studies | |
| The UK food retailing industry in 1998 | |
| The world-wide recorded music industry | |
| Bertelsmann Music Group Entertainment (BMGE) and Bertelsmann AG | |
| Ryanair | |
| Reliance Industries Ltd& | |
| Where growth is a way of life | |
| Has Siemens lost its way? | |
| The British Broadcasting Corporation | |
| References | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
